Cups Of Happiness!!
- 26 May 2018
"My day starts and ends with tea. And I know that there are so many people like me for whom chai is the most important beverage. I remember reading that it is the second largest consumed beverage in the world. It wasn't a surprise that when I decided to enter the food and beverage industry, my thoughts were automatically directed towards tea. That’s where my professional journey with tea began. I did a lot of research and travel to understand the tea culture of the world. I’ve visited various gardens and metro cities to bring the best of chai flavours under one roof in Hyderabad. I wanted to create a lifestyle-related beverage brand that redefines tea for an urban man. After more than a year of in-depth research, I started trials of kinds of tea - iced tea, frappe, and more. There was a time when I had more than 100 kinds of drinks in a week’s time. But we didn’t want to offer big numbers like 200 varieties of chai. That’d confuse most customers. Instead, we wanted to bring the best to them and give them details about each one. Also, we source our tea directly from the gardens with no middlemen.
During our long research, we understood that tea is a social barrier. It helps you break the social monotony and begin a conversation. Conversation is an ingredient of human existence. And that’s simply why we named it Chit Chat Chai. After we opened a couple of years ago, our idea clicked. So much that we also organized a workshop with tea masters. We launched a food menu, revamped our menu and people have always accepted us and tried new things. It’s been a long journey. It has taught us a lot. Most importantly, that nothing can beat the happiness of a cup of hot chai."
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