“I never imagined a pen would become my compass.
Or that a doodle could rewrite my life.

I grew up in Hyderabad, in a traditional Marwari business family where life came with a ready-made script: study hard, get a degree, find stability, join the family business. Creativity was there, but only on the sidelines — a weekend hobby, wedding décor, not something you’d call a career.

So I followed the script. Studied commerce, earned an MBA from Christ University, and interned at Taj Falaknuma Palace, Wizcraft, and Fortune 500 companies. I worked at Oye Happy, where I learned how to turn emotions into experiences. I was ticking every box. Still, that restlessness stayed with me.

Maybe it came from my nani and mom, women who never called themselves artists but brought beauty into everything they touched. Or maybe from my dad, who tucked me in with bedtime stories that stayed long after the lights went out. Somewhere in between, a voice kept scribbling in the margins of my life.

Then came 2021. The world paused, and so did I.
On my niece’s 21st birthday, I picked up a pen and drew her a memory map. It was a doodle filled with inside jokes, milestones, and love. I didn’t realise it then, but that one drawing changed everything.

A friend saw it and said, “This isn’t just art. It’s storytelling.”
Another made an Instagram page. Someone else designed a logo. I didn’t ask for any of it. They just believed.

And their belief spoke louder than my self-doubt.
That’s how Doodle Kabra began. Not with a business plan, but with instinct, emotion, and a few close friends who saw something in me before I did.

Since then, I’ve created over 500 personalised doodles. No templates. No shortcuts. Just honest storytelling drawn from memory, emotion, and meaning.
A couple celebrating 40 years of love.
A daughter remembering her grandfather.
A brand searching for its voice.

What started on paper now shows up on wedding invites, restaurant walls, office installations, and brand campaigns.
Big names like IKEA, Fastrack, Adani, and Samsung India reached out — not because they saw art, but because they felt something.

Somewhere along the way, I stood on a TEDx stage. In a full-circle moment, I returned to Christ University, Lavasa, not as a student, but as a speaker, sharing how a quiet passion turned into a movement.

There have been surreal moments.
A doodle reaching Allu Arjun.
A gift for Rana Daggubati.
A repost by Kareena Kapoor.

Features in newspapers and magazines I once read as a student.

But more than all of that, what stays with me is a handwritten note from a second grader that said,
“Sir, we love you. Please come back.”
That note still lives in my wallet. That’s my reason.

Today, I teach in schools across Hyderabad — Hyderabad Public School, Gitanjali, and many others. I tell kids we don’t use erasers. Because life, like art, isn’t about hiding mistakes. It’s about turning them into something new.
So far, I’ve helped over 5,000 children discover their voice through lines, colours, and stories.

Doodle Kabra is more than just a brand.
It’s a belief.

That every story matters.
That creativity isn’t a luxury. It’s a necessity.
And that a pen, used with purpose, can change everything.

Someday, I want to open a space. Not just a studio, but an institute. A place for expression. Where people don’t come to impress, but to express.
Where emotion matters more than perfection.
And story always comes before skill.

If there’s one thing this city, this journey, and these people have taught me, it’s this:

Your story deserves to be told.
And it deserves to be drawn.”