“I was born in the United States, but when I moved to India at the age of 8, everything changed. It was a big shift, but looking back, it was also the start of something bigger. From a young age, I was always eager to explore new ideas and try out different things. I’d turn that curiosity into little ventures, like running lemonade stands in my backyard or selling rainbow loom bracelets to my friends. Entrepreneurship felt natural to me, probably because I grew up in a business-oriented family.
Both of my grandparents owned their own businesses, and my father was always inclined toward it. Those early experiences shaped who I am today.
Now, at 17 and in the 12th grade, I have established my own business venture, Sundara Skincare. It started off as something small, inspired by my grandmother’s homemade skincare remedies. I loved sharing her traditional recipes with my friends. But soon, I realized I could take this further and build something that blends tradition with modern skincare while also giving back to the community. The traditional remedies my grandmother taught me, and the stories that went with them, were often passed down by rural women. I wanted to ensure that those women and the communities behind these rituals weren’t forgotten. From the start, I made it a priority to source all the ingredients from local farms, ensuring fair trade prices. It wasn’t just about creating skincare – it was about honoring the traditions and communities that inspired it.
What truly excites me is how we have grown into a venture that not only produces natural skincare but also empowers the very people behind these traditions. We’ve employed rural women in the production process, giving them the opportunity to gain financial independence. But that’s not all-using the revenue from our business venture, we’ve been able to offer microloans to these women, helping them pursue their own entrepreneurial dreams. So far, we’ve provided over 20,000 rupees in microloans, supporting women who face mental health challenges to start small businesses, like handmade crafts or organic farming.
We’ve reached over 350 customers and generated more than $3,000 in sales. But to me, the most rewarding part is that a significant portion of the profits is reinvested into these microloan programs and other community development projects. It’s not just about profits—it’s about creating a cycle of empowerment and sustainability.
Balancing school and running a business can be challenging, but it never feels like work because I’m so connected to the purpose behind it. I find joy in what I do, and that helps me stay grounded, even when things get busy.
When I first started, I thought success was all about financial growth and market reach. But my definition of success has evolved. Now, for me, success is about creating a lasting impact. It’s about empowerment, sustainability, and uplifting the rural women and local farmers who are the backbone of Sundara Skincare. It’s no longer just about profits—it’s about making a difference in people’s lives. That’s what success means to me now.
Looking ahead, I’m excited about what’s next. I plan to go to college and continue exploring social impact and entrepreneurship. Beyond skincare, I’m passionate about finding ways to make a broader difference, especially in areas like education and healthcare. The possibilities feel endless, and I’m excited to expand my work in new and impactful ways.”
- Riya Goenka, Social Entrepreneur