“There was a time when Palakollu used to be the center for milk trade. That is where I was born and brought up! The only formal education I have is until the 5th grade in a local government school. Back in those days, education wasn’t given much of a priority, so I started working from an early age. I used to do multiple jobs in a day — I would deliver milk in the mornings and then go for farming work in the afternoon. This was my routine for almost 20 years.
After marriage, I wanted to venture into business full-time so I gave up farming to take care of my family’s dairy business. Things got really bad when I got cheated financially by some close friends in my village. Despite all the struggles, I had still managed to educate my children in good institutions.
By the early 2000s, the Gulf boom was at its peak and I decided to try my luck there. I got a job at a construction site in Dubai. It was hard work- more than 14 hours a day. Nowadays there are stringent laws about the working hours, but back then, we just had to do it without asking any questions.
I spent another three years there before returning to India. That’s when I decided to start a food business in Hyderabad, and it led to the foundation of ‘Palakollu Vari Junnu’. I’ve been here for the past nine years and have seen the city and this area change tremendously around my stall. We’re open every day of the week from 10 AM to 10 PM, even during the festive season! My son runs the stall when I’m not here. He mostly takes care of supplies and distribution to clients.
Over the years, we’ve gained a good reputation among our clients in the city and my son’s dream is to expand our reach across India. It hasn’t been an easy journey so far, but I am thankful to everyone who believed in our concept and offered us their support!”
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