“As a Telugu priest from a traditional family, my journey has been an exploration of innovation and passion in a world often bound by societal expectations. Many assumed my path was limited to performing pujas and rituals, following our ancestral tradition. However, my story is a testament to the opportunities that arise when we pursue our true passions.
After completing my Engineering degree from Lovely Professional University, I entered the corporate world, working as a Software developer. It was a stable 9-5 job, providing financial security. But beneath corporate conformity, my love for music and the arts, a passion since childhood, remained strong.
Today, I wear multiple hats as a singer, independent artist, engineer, priest, and lyricist. My journey shows that we don’t need to abandon our roots to explore new horizons.
I’ve created over 30 independent songs and covers, including “Nuvve Oka Sainyam,” featured in my debut movie, “Achievers.” I will have to give credit to a few Amazing artist friends and one among them is the music composer, Venkatesh Vuppala, my constant companion on this artistic journey. My upcoming project with Aditya Music is the album Velugu Kadilave.
Our independent albums received acclaim on platforms like YouTube and Spotify, with support from Aditya Music. The audience’s response motivates me to advocate for independent artists.
Independent artists like me aren’t just the future of the music industry; we are its heart. It’s the authenticity and dedication we put into our creations, combined with cutting-edge sound mixing technology, that sets us apart.
I’m currently pursuing a Master’s in Engineering Management at the University of Houston. Grateful for my family’s support, I am committed to never letting them down.
The road ahead will have challenges, but my purpose remains unwavering. I’m determined to work for the betterment of the independent artist community in Hyderabad and worldwide.
I’ve established an artistic community in the USA, nurturing my aspirations and uplifting fellow independent artists. My commitment is to inspire and make an impact in the world of music and culture.”
- Sumanth Borra, Artist, Techie