“Growing up as the daughter of an army man, I cherished the privilege of immersing myself in India’s diverse cultures. Returning to Hyderabad for my MBA in brand management deepened my connection to the city and set me on a course toward a career in marketing.

The idea to establish HashTag Marketing sprouted during my tenure managing YSL’s brand in India. Witnessing the potential to extend my expertise to numerous brands, I took the leap and founded HashTag Marketing in 2012, propelled by unwavering family support.

We’ve been fortunate to encounter minimal hurdles, thanks to our committed team members in Delhi and Hyderabad. For us, each brand launch is a milestone, creating cherished memories and contributing to personal and professional growth. Some of the noteworthy projects include collaborating on political campaigns, such as creating trending hashtags for PM Modi, and initiatives promoting human equality, women empowerment, education, and wellness.

Balancing work and personal life is crucial, and I prioritize key result areas, a principle ingrained by my father. Outside of work, my interests span from movies and reading to yoga, singing, dancing, and practicing Nichiren Daishonin’s Buddhism.

My dedication to shaping a better long-term future for my son propels my passion all the time. Looking ahead, we look forward to expanding our impact while finding fulfillment in my personal journey. This means not only expanding our reach but also delving deeper into my spiritual journey and pursuing my passions with unwavering dedication. With each step, I’m committed to embracing growth with renewed enthusiasm.”

• Gulnar Virk, Entrepreneur